by Laurie Sullivan, MediaPost

“In Kenshoo’s 2013 Global¬†Online Retail¬†Seasonal Shopping Report, the agency reports a 3.37% decline in CPCs during the quarter among its clients. It’s also important to note that during the quarter among its retail clients, impressions rose by 4.96%, clicks by 12.63%, ad spend by 8.44%, and conversions by 21.15%.”

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