by Todd Herrold, Kenshoo Social

“For organizations with native mobile applications, one of the latest mobile marketing opportunities comes in the form of Facebook’s mobile app install ads. These ads can be used effectively to drive awareness and installation of a brand’s mobile applications.

The ads appear in the mobile newsfeed on iOS and Android devices, and users click directly to the Apple App Store or Google Play to install the app.”

Read the full article on FBPPC.com