by Lucy Carroll, AdNews

“Vice president for marketing at Kenshoo, Steven Hartman, said it was ‘worthwhile’ for brand advertisers to pilot Snapchat as the platform is likely to keep growing their user base at a significant rate. ‘The real value to brands advertising on these mobile destinations comes from efficiencies of constructing a creative that can be managed and optimized across several publishers.'”

Read the full article on AdNews.com.au