John Tighe

SVP Direct to Consumer

“iProspect ran KPO and the resulting positive effect on revenue was
immediate. The Revenue Policy program enabled us to maintain scalability
in a way that had a positive impact on our SEM campaigns. I believe iProspect would agree that we can now react much faster to marketplace trends. We have been very pleased with the performance of the Kenshoo Portfolio Optimizer and look forward to even greater efficiencies as the algorithm continues to gather data.”