Arthur Marcoviciu

Digital Marketing Supervisor

“By leveraging industry-leading technology from RevTrax and Kenshoo, we were able to efficiently and effectively unite and optimize our online and offline marketing efforts for maximum ROI. For example, we learned that business customers drive the highest average order value when converting through non-brand keywords. Since most coupon redemptions occur in-store, we wouldn’t have been able to drive this level of cross-channel insight without this partnership.”