Shaun Parnell

Senior Director of Performance Sciences

“The Kenshoo suite has been immensely valuable in helping our team manage multiple client campaigns on a per-market basis. Kenshoo CCO allows us to track various primary and secondary KPIs within one interface and enables our teams to consolidate their efforts in managing all paid search in one place, rather than accessing multiple engines and interfaces in order execute search management activities. Kenshoo’s integration with Ifbyphone’s call tracking analytics and call routing and management technology has also enabled Sq1 to drive more phone leads and business for our clients while cutting their costs per lead significantly.”