Neil Mahoney

Partner & Director of eCommerce

“Kenshoo offers several tools that have enabled us to scale our SEM efforts for local-focused clients. The template tool enables us to create hundreds of geo-specific campaigns with the click of a button. Dimensions allows us to create effective and useful reporting at any level necessary. Call Conversion Optimization, in my opinion, is a huge differentiator of the Kenshoo suite. Not only are we able to tie the value of offline phone calls back to the original keyword click, but we can consider the value of that phone call in our automated bid rules (that’s HUGE!).”