Brian Powley

Global President

“By integrating Kenshoo into our CMP and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market. iCrossing has historically used our own proprietary media management system, but as the digitization of marketing extends we realized the best way for us to continue to drive market-leading results for clients was to integrate Kenshoo’s technology into our CMP and turn our focus to the development of proprietary supplemental tools.”