Justin Freid

Vice President, Search Engine Marketing & Emerging Media

“The inherent challenges associated with pharmaceutical advertising coupled with limited functionality of our client’s previous search platform posed a difficult task for the CMI team. Through our partnership with Kenshoo, we were able to use bid and budget management functionality to efficiently deliver relevant messaging for our narrowly defined audiences. Kenshoo also gave us the flexibility to easily shift budgets to high performing campaigns and meet our client’s goals.”