by Stacie Susens, Kenshoo

“For B2B marketers working at companies that support these retailers, it can be a busy time capitalizing on opportunities to generate content and communicate relevant messaging during the holiday season. By now, hopefully most B2B marketers have plans that are underway and teams that are prepping for execution.

So assuming you’ve made your plans, I’d like to offer two tips to ensure you achieve solid execution for one of your best holiday seasons yet.”

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