by Stacie Susens, Kenshoo Senior Director, Marcom & PR

In the column, “What Marketing Automation Tool Is Right for You?” I outlined five key considerations when selecting a marketing automation provider. The second step is the ever-so-loved request for proposal (RFP). This step is critical in choosing a provider that is right for your team and company. It can be a great way to help you organize your process and communicate your evaluation and the ultimate decision. This month, I want to dig into the RFP process and suggest a few tips that can help you along the way and ultimately guide you to your final decision.

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