by Stacie Levy, Kenshoo

“This story got me thinking about what current situations I may be accepting as truths or just ‘the way it is.’ Translating this over to the world of marketing automation, I started thinking about what programs we may be simply running while thinking, ‘This is just what works.’However, just because something is working, doesn’t mean it’s all we can do or that we’ve reached our full potential.”

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