by Stacie Susens, Kenshoo Senior Director, Marcom and PR

The journey toward marketing magnificence can be an exciting but nerve-racking adventure. The path to inner peace and profit is not always smooth and there are many potholes that can derail you from achieving automation and scale.

Today, I’d like to point out six potholes to avoid when choosing and implementing a marketing automation tool. Think of this as your map to getting the most use out of your platform.

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