by Susan Kuchinskas, ClickZ

“Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to¬†Kenshoo’s Global Search Advertising Trends¬†report.

The report found that, globally, search spending for Q1 2013 is up 15 percent year-over-year, while click-through-rates (CTRs) are up a very positive 62 percent. Total search spending in 2012 was up 32 percent from 2011.”

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