Can paid-search ad budgets and campaigns for online marketing provide insight into the state of the U.S. economy and provide benchmarks for marketers to improve performance in 2011? Kenshoo believes it could, since it supports five of the top 10 U.S. retailers as gauged by the National Retail Federation (NRF). In aggregate, Kenshoo directs more than $15 billion in online sales for all clients through its search platform
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