by Pritha Dasgupta, Net Profits Today

“The research done by Kenshoo focuses on the aspect of how Facebook acts as a discovery platform and boosts the performance based on paid search metrics. The 30 percent increase as a return on the Advertising expenditure is something that marketers will find exciting. The research makes it clear that if a SMB pairs up Facebook marketing with Paid Search marketing it will lead them to customers who are ready to open up their wallet anytime to make sales.”

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