The Kenshoo solution helped increase call conversions by automatically identifying and optimizing towards the highest converting keywords in the company’s search marketing campaigns. This more insightful approach resulted in lowering the overall cost per lead by up to 35 percent for dealerships across the country. The campaigns also became more successful at driving call volume with some dealerships seeing a lift of up to 70 percent. In aggregate, conversion rates were up 28 percent and cost per conversion decreased by 27 percent.