Buyagift is no stranger to effectively reaching customers through online channels. When the UK company wanted to extend its aggressive search marketing efforts into new channels, it leveraged the partnership between Criteo and Kenshoo to determine the smartest approaches. The result was more powerful reporting, analysis, evaluation, and attribution—not to mention a 70 percent lift in return on ad spend. Get the details of Buyagift’s enhanced bidding strategy by reading our full case study.

 

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