INFINITY AWARDS SUBMISSION

Objective

  • Acquire new customers and efficiently drive return in stores and online, especially for the holiday shopping season.
  • Efficiently scale and manage Facebook Dynamic Ad (DA) campaigns.
  • Reduce time spent on manual optimizations to reach their KPIs, particularly return on ad spend (ROAS).

Solution

  • Used bulk ad creation capability to pump out ads faster than ever.
  • Created and implemented Kenshoo Custom Metrics to gauge specific KPI performance in the Kenshoo Analysis Grid.
  • Utilized automated reporting to track performance and make optimizations as reported via the Kenshoo and Facebook pixels.
  • Reduced time spent on manual optimizations by leveraging Automated Actions to update bids based on spend and performance.
  • Leveraged Kenshoo Portfolio Optimizer for DA campaigns to automatically optimize ad sets for ROAS goals, allowing the team to scale DPA campaigns without additional human resources.
  • Additional optimizations made based on audience and placement performance across Facebook and Instagram.

Results

  • Increased conversions by 39% and ROAS by 219%, while they decreased cost per order by 71%.
  • Increased new-to-file by 268K people.
  • Saw a 114% increase in incremental ROAS for our Holiday campaign.
  • Increased scale by 153% in the portfolios as well as increasing incremental ROAS by 42% (main client KPI).
  • Reduced time spent on managing and optimizing campaigns.