For one of the most stable channels in digital marketing, paid search has seen a lot of changes this year. Advertisers have been migrating to enhanced campaigns and paid Product Listing Ads are now in full swing. Big data is impacting the entire industry from the way we measure to the way we bid, and mobile search is changing the game dramatically.
It’s exciting to be in search right now!
Today, we release our Q2 2013 Global Search Trend insights as an infographic with leading Key Performance Indicators (KPIs) across a representative sample of Kenshoo advertisers and agencies totaling more than $4 billion in paid search advertising spend.
Overall, the industry continues to stay healthy and robust. We kicked off a very healthy first quarter in 2013 with ad spend up 16% year-over-year (YoY) from Q1 2012. Even though spending was relatively flat at a 2% quarter-over-quarter (QoQ) increase from Q1 2013 to Q2 2013, the overall rising spend trend continued with a 16% YoY increase from Q2 2012.
Clicks and impressions were both slightly down 5% QoQ from the first quarter of the year, but up 10% YoY in clicks and 3% YoY in impressions. Overall click-through-rate continues to rise and was up 6% in Q2 2013 from the same quarter last year.
Globally, cost-per-click was flat YoY but up 7% QoQ from Q1. By region, average CPCs across the Americas was $0.36 USD, EMEA (Europe, Middle East, and Africa) came in at $0.51, and Asia Pacific was $0.41 for the quarter.
Please view the infographic for these data points and stay tuned for more insightful research from Kenshoo.