by Helen Leggatt

“Analysis of a dataset of more than 2 million ad clicks and conversions, drawn from a representative sample of global advertisers using Kenshoo Social to manage Facebook ad campaigns, reveals that more than 20% of the social network’s ad revenue now comes from mobile.

Facebook only started showing ads on mobile devices in March last year yet, in less than 12 months, a fair chunk of advertisers’ spend is going on mobile ads both on tablets and smartphones. Just over 20% (20.3%) of ad revenue now comes from mobile.”

Read the full article on