by Kevin Ryan, Search Engine Land

“The most entertaining and useful big “D” definition I’ve heard to date came from Kenshoo’s Josh Dreller. Dreller humorously identified big data as anything that doesn’t fit into an Excel spreadsheet. I like spreadsheets as much as the next guy, but the real value of large amounts of information in one place lies in its use as a portfolio media buying and management strategy amplification device.”

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