by Kelly Wrather, Kenshoo

“The evolution of digital has allowed advertisers to BYOD – bring your own data. From CRM insights to on-site activity, marketers can now better connect cohorts of consumers with more targeted messaging than ever before. Search marketers have Google Remarketing List for Search Ads (RLSA) and on the social side of the house, there’s Facebook Custom Audiences. ”

Read the full article on SearchEngineWatch.com