By Will Crew, Kenshoo
“I was fortunate to be a part of the recent Yahoo! Search and Bing Advertiser Forum in San Francisco. A lot of good ideas, tips and strategies were floating around the room that day. We at Kenshoo were particularly interested to hear about newer developments with match type and negative keywords that adCenter has introduced lately and it got us thinking, too.”
Read the full article on Advertising.Yahoo.com.