by Ad News

“In Australia, the data shows that the volume of ads people clicked on rose 6.1%. Meanwhile brands pushed around 12% more ad dollars into paid search compared to the previous three months. As well as helping to¬†increase¬†Christmas sales, Kenshoo said brands that spent a bit more over the period would benefit from a halo effect in terms of ongoing customer awareness.”

Read the full article on, AdNews.com.au