by Tricia Duryee

At the core is Magento, an open source e-commerce platform that helps retailers quickly create basic Web sites. Other features include Milo, which lets retailers list their in-store inventory on the eBay site; or Red Laser, which gives them access to mobile bar code scanning technology; or even third parties, like Kenshoo, which will manage online marketing campaigns (of course, retailers will have to pay for the ads).

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