Agile Marketer of the Year, Walgreens Gets Serious Results for Red Nose Day with Video Ads
Walgreens, one of the largest drugstore chains in the United States, is a key partner of Red Nose Day, a national charity event that raises funds and awareness for children living in poverty. Walgreens is the exclusive retailer of the annual campaign’s iconic Red Noses. In 2016, Walgreens set an aggressive goal to surpass last year’s sell-out success with a new $20 million donation target for Red Nose Day, delivering a large amount of funds to help kids who need it most. Read the full case study here.