by Tim Peterson, Adweek

“Helping matters, mobile costs more. Kenshoo Social saw that the average desktop ad click cost advertisers $0.81 whereas the average mobile ad click cost $1.38.

That price divide is likely due to scarcity and function. A laptop user checking his or her News Feed may see an ad or two in the feed plus a couple along the right side of the page. A mobile user, however, may only see one or two ads in the feed, but those mobile ads will take up more of their smartphone’s or tablet’s screen.”

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