by John Ebbert, AdExchanger

“AdExchanger: You were involved in adopting Kenshoo Enterprise, Kenshoo Local as well as reviewing its capabilities initially. What was the trigger for deciding to go with Kenshoo?

Daniel Fajardo: We felt we had already heard many things about Kenshoo in the past, and Google, who we are doing some things with, recommended them.”

Read the full interview on AdExchanger.com.