by John Ebbert

Last week, Kenshoo announced that travel search site, KAYAK, signed a multi-year agreement with Kenshoo, to use Kenshoo’s Enterprise platform for search engine marketing campaigns. Read the release. KAYAK had been with Marin Software previously.

KAYAK CMO Robert Birge and Director of Marketing Emily Scott discussed the announcement.

Read the full interview on AdExchanger.com.