“So consider Kenshoo’s claim that retailers who work with it through the Google PLA platform have seen a return on advertising rise 89 percent as preliminary, but promising.

‘Marketers should consider these metrics when determining their campaign goals, especially since site traffic and sales will only continue to increase as the holiday season nears and they seek to engage consumers and expand visibility for their products,’ says Will Martin-Gill, General Manager of Kenshoo Enterprise and Kenshoo Local.”

Read the full article on AdExchanger.com