Display’s New Kingpin: Facebook’s No. 1
By Edmund Lee
The Palo Alto, Calif.-based company, which is closing in on 700 million registered users, has recently reached a point of maturity in its advertising ecosystem, which has largely been fueled by a host of third-party companies plugging into its advertising software. It has certified 22 companies, such as Kenshoo, Adparlor and Blinq, to sell Facebook advertising to agencies and marketers, and while there are definite exceptions, most of the advertisers fall into the smaller-business range.
Read the full article at AdAge.com.