London (3 May 2011) – Kenshoo (, a global leader in digital marketing software, has successfully won a competitive pitch to work with Accor, the world’s leading hotel operator and European hotel market leader. Accor hotel brands include Sofitel, Pullman, MGallery, Novotel, Mercure, Ibis, All Seasons, among others.

Accor will officially start working with Kenshoo in early April, with the aim of reducing  time spent on campaign setup, management and reporting, allowing more time for analysis and optimisation. Accor operates in 90 countries with nearly 145,000 employees and 4,200 hotels. Search marketing is a crucial acquisition channel and Kenshoo’s robust platform will allow Accor to easily scale its programs around the world while leveraging advanced algorithms to manage bids and improve return on investment.

Romain Roulleau, Deputy Senior Vice President Direct Sales at Accor, said: “We’re extremely excited about using Kenshoo’s market leading capabilities across all of Accor’s paid search campaigns.  Throughout the whole pitch process Kenshoo’s expertise, humility and understanding of Accor’s complex reporting requirements really shone through.  Their service support is second to none and we believe that this new relationship will be integral to the continued success of Accor’s e-commerce strategy.”

With a platform that can be tailored to meet the individual needs of its customers, Kenshoo was built for sophisticated advertisers like Accor. Featuring 10 bid algorithms, 12 keyword expansion tools, and more than 20 third-party integration partners, Kenshoo gives Accor the flexibility it needs to drive the optimal performance for each of its campaigns and hotel properties.

Etai Rosen, VP Sales Europe at Kenshoo, said: “We are extremely pleased to work with a company as prestigious and innovative as Accor. Our team will be mobilized around the globe to ensure a smooth onboarding, in-depth training, and ongoing support. This will allow the Accor team to use Kenshoo’s technology to its fullest to help it meet and surpass all goals.”