The mobile revolution has changed the way we do practically everything, from connecting with friends and family to shopping for a new car. Likewise, advertising has been transformed with the advent of entirely new ways for businesses to reach and engage their consumers.

Through all these changes, two things remains the same—the value of quality leads, and the challenge of acquiring them. It’s difficult to get prospects to fill out forms and share personal information, even if they are interested in your product. On mobile devices—where consumers prefer fewer click-throughs and minimal typing—it’s even harder.

Enter Facebook’s Lead Ads. Marketers no longer need to rely on multiple clickthroughs and time-consuming form submissions. All of it can easily be done on Facebook within an ad unit. Hooray! One less obstacle to quality leads! Let’s dive in…