Las Vegas (January 7, 2013) – Kenshoo Social (www.KenshooSocial.com), a global social marketing platform, today unveiled new data highlighting Facebook® mobile advertising performance during the2013 Citi Global Internet, Media & Telecommunications Conference at The Bellagio Hotel in Las Vegas. Kenshoo CMO Aaron Goldman will present the findings as part of the conference’s “Internet Trends” session at 3:45 pm PT today.
Based on an analysis of more than two million Facebook ad clicks and conversions, Kenshoo Social data show mobile now represents 20.3 percent of overall Facebook ad spend.
- Mobile ads on Facebook carry a 70 percent price premium over desktop ads
- When comparing Apple iOS to Google Android on tablets, iOS had a 97 percent share of Facebook advertisers’ ad spend
- When comparing Apple iOS to Google Android on smartphones, Android had a 71 percent share of Facebook advertisers’ ad spend
“The world’s top brands have embraced Facebook mobile advertising and we expect the channel to become increasingly competitive as new devices, like those on display at the Consumer Electronics Show this week, deliver enhanced interactive experiences,” said Aaron Goldman, Kenshoo CMO. “Leveraging Kenshoo Social’s advanced workflow tools, marketers can cater to the specific mindsets of people using Facebook on desktop computers, tablets and phones by creating targeted campaigns. From there, Kenshoo Social can help effectively monitor brand performance and quickly optimize campaigns based on variances between different device types and operating systems.”
This research reflects a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks and conversions. The data set covers more than two million Facebook ad clicks and conversions delivered in November and December 2012 across a wide range of verticals including retail, financial services, software, games, entertainment and travel. Mobile metrics are inclusive of phones and tablets.
About Kenshoo Social
The mission of Kenshoo Social is to activate and illuminate the value of social media with breakthrough technology that drives results. Through Kenshoo Social, marketers can develop integrated social media campaigns to achieve brand building and performance marketing goals. Kenshoo Social is built on the Kenshoo Universal Platform, a scalable infrastructure that bridges the gap between owned, paid, and earned media for cross-channel measurement and optimization. As a Facebook Strategic Preferred Marketing Developer with access to the Facebook Exchange, Kenshoo Social delivers over 1 billion targeted ads each day. Please visit KenshooSocial.com or Facebook.com/KenshooSocial for more information.
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit www.Kenshoo.com for more information.
Kenshoo Social and Kenshoo are trademarks of Kenshoo Ltd. Facebook® is a registered trademark of Facebook, Inc. Other company and brand names may be trademarks of their respective owners.