by Kelly Wrather, Kenshoo

“Successful content is born out of a well-planned strategy. Map out your future content through an editorial calendar and note the key milestones for your projects. Having a goal in sight will keep you and your team focused on the task at hand. But remember, if you’re not seeing results you want with your content, take a step back and review your plans and processes.”

Read the full article on SearchEngineWatch.com