“Meanwhile, a global analysis of 75 billion Facebook ads by Kenshoo Social has found the performance of Facebook ads have improved.

In the first two quarters of 2013 clicks on ads increased by 16.4%, conversions rose by 56.9% and advertiser revenue jumped 28.3%.

Kenshoo said the increases come as advertisers improve their targeting and on the back of improved Facebook algorithms.”

Read the full article on BandT.comĀ