Objective

  • Scale their mobile search and product listings to drive increased traffic, revenue, market share and in-app sales.

Solution

  • Tapped into Kenshoo’s mobile revenue multiplier to bid more aggressively on mobile, up to 4x or 5x in some portfolios.
  • Regular quarterly business reviews with Kenshoo, Mercado Livre and Google were also key to evaluate performance and further increase the multipliers after initial results.

Results

  • Mobile revenue increased by 680% and mobile ROI increased by 68% YOY.  
  • Mobile market share on Shopping + Text increased by 151%, on Text by 91% and on Shopping by 230% YOY, according to Google figures.
  • Click share also grew across all categories as well with increases of 40% YOY in auto parts, 160% YOY in home, 117% YOY in electronics and 367% YOY in fashion.

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