Objective

  • Grow revenue and scale PacSun’s shopping program’s efficiency.

Solution

  • Implemented structure optimization to automatically break out products into new product groups based on their click performance.
  • Leveraged Kenshoo Portfolio Optimizer to automate bids and budgets for these product groups in order to ensure they were hitting their ROI goals.

Results

  • ROI improved by 78%.
  • CPC decreased by 16%.
  • Conversion rate improved by 57%.
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