- Grow revenue and scale PacSun’s shopping program’s efficiency.
- Implemented structure optimization to automatically break out products into new product groups based on their click performance.
- Leveraged Kenshoo Portfolio Optimizer to automate bids and budgets for these product groups in order to ensure they were hitting their ROI goals.
- ROI improved by 78%.
- CPC decreased by 16%.
- Conversion rate improved by 57%.