Infinity_Awards_2016_Winner

Objective

  • Gain market share and broaden brand image with a unique portfolio emphasizing safe and effective products.
  • Find a technology partner to help set up the social program, manage it for an interim period and then transition it to in-house management.

Solution

  • Partner with Kenshoo for technology as well as strategic services to support its social advertising program.

Results

  • Eclipsed all-time single-day trial sign up conversions (from Facebook + Instagram combined) by 15%.
  • Generated a 300% increase in paid new subscriptions on Facebook and Instagram.
  • Drove 15% increase in efficiency in generating true cost per conversion and 20% efficiency in costs since onboarding.