• Utilize Facebook advertising to generate revenue and leads from page post link ads that led to donation sites at a low cost per lead (CPL).


  • Implement numerous combinations of creative, audiences, ad types and landing pages to maximize ROI and leads.
  • Utilize Kenshoo Portfolio Optimizer fueled by Kenshoo conversion tracking and the Facebook revenue pixel data.
  • Leverage Dynamic Product Ads to target individuals that selected a contribution amount, but did not complete the purchase and convert.


  • Increased ROI from page post link ads by 61% and decreased CPL by 87.6% from the original baselines.