Infinity_Awards_2016_Winner

Objective

  • Drive app downloads for a successful app-based game educating IT professionals on the benefits of the cloud.

Solution

  • Launch an app download campaign that used in-app interest targeting as well as Search Ads on Google Play, both run through the Kenshoo search platform.
  • Track conversions and optimize by identifying the ad types, sizes, and interest targets that perform best.
  • Scale program across 10 countries and 6 languages.

Results

  • Reduced cost per download (CPD) to 13% of the initial cost.