Infinity_Awards_2016_Honorable Mention


  • Utilize paid search as a channel to help to rectify the issue of imbalance of supply and demand for owners and travelers.


  • Leverage portfolio subsets within Kenshoo to add value adjustments to various categorizations for destinations in order to bid accordingly to the company‚Äôs strategic vision.


  • Within one month, traffic to strategic destinations through paid search increased 112% while bookings increased by 123%.
  • Overall ROI increased for strategic destinations by 33% with owners more likely to renew their subscription given the increased level of bookings to their listings.