Infinity_Awards_2016_Winner

Objective

  • Meet client lead generation demands in a highly competitive healthcare education vertical and support these goals by utilizing an intricate campaign structure to account for different markets and Kenshoo profiles.

Solution

  • Use Kenshoo’s attribution reporting to better understand traffic between click-assisted conversions and last click conversions.
  • Place a heavy emphasis on positioning for keywords that played more of a role in the buying cycle.

Results

  • Generated 40%-58% increases in leads week over week (varying depending on the program).
  • Drove a 30% increase in revenue due to the quality and volume of leads.