Infinity_Awards_2016_Honorable Mention

Objective

  • Drive new on-site traffic at an efficient cost.

Solution

  • Utilize Pinterest’s CPC-based campaign through the new Kenshoo integration.

Results

  • Drove 12.8k click throughs at its highest click-through rate (CTR) to date of 0.3% for CPC-based Pinterest campaigns and at an efficient CPC, which drove a 79% new visitor percentage on site.