Infinity_Awards_2016_Honorable Mention


  • Leverage and efficiently expand traffic on app install campaigns, while maintaining growth of its traditional PPC program.


  • Team with a third-party SDK to incorporate complete data measurement into Kenshoo to accurately report in-app events.
  • Utilize this data to inform Kenshoo Portfolio Optimiser (KPO) to make mobile bid adjustments based on those in-app events.


  • Increased conversions by 20% year-over-year (YoY) and reduced cost per acquisition (CPA) by 32%.
  • Increased mobile conversions by 382% and decreased mobile CPA by 40%.