Infinity_Awards_2016_Honorable Mention

Objective

  • Acquire new customers and efficiently drive return in stores and online.

Solution

  • Use bulk ad creation capability and optimize based on audience and placement performance across Facebook and Instagram.
  • Create and implement custom metrics to gauge specific KPI performance in the grid and in reporting.
  • Utilize automated reporting to track performance and make optimizations via the Kenshoo and Facebook pixels.
  • Utilize persona groups to streamline trafficking process across devices and ad types.

Results

  • Increased conversion rate by 39% and return on ad spend (ROAS) by 219% while decreasing cost per order by 71%.