Objective

  • Expand customer engagement beyond search and find success on Facebook as new channel using ¬†success of search as springboard

Solution

  • Leverage Kenshoo Search and Social along with Intent Driven Audiences (IDA) to target highest value audiences

Results

  • Achieved 13:1 return on ad spend (ROAS) with 30% of conversions and 33% of revenue seeing engagement across both channels