• Scale mobile revenue on text ads and Product Listing Ads (PLAs) within strict budget and return goals


  • Leverage Kenshoo Portfolio Optimizer (KPO) Bid to Custom Metrics policy to hit goals
  • Utilize Kenshoo’s Forecasting and Budgeting solution to hit shifting budgets
  • Launch cross-channel creative via Advanced Search and automate reporting through Scheduled Reports


  • Hit performance targets, account management targets, and budgets within .004%
  • Increased marginal revenue by 35% and mobile revenue by 1,028%