Objective

  • Increase sales without increasing cost-per-acquisition (CPA) by increasing non-brand paid search keyword delivery while maintaining an efficient cost-per-sale

Solution

  • Migrate Google and Bing paid search accounts to Kenshoo and restructure non-brand campaigns to maximize results
  • Optimize mobile campaigns to drive click-to-call conversions

Results

  • 97% YoY increase in clicks and 252% YoY increase in conversions
  • 22% increase in mobile click-through rate and 371% increase in mobile click-to-call conversions